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How Baton Helped Signing Solutions Group Land an All-Cash, Over-Asking Offer

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Rachel Horner

July 7, 2026 ⋅ 4 min read

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Inspired by Baton's owner success stories, here's how Jessica Robinson and her business partner sold Signing Solutions Group with ten over-asking offers in just two weeks on the market, closing an all-cash deal in roughly 30 days with Baton by their side.

About the Business

  • Industry: Legal Services

  • Size: 2 Full-Time Employees

  • Adjusted cash flow: $380,000

The Challenge: An Unexpected Opportunity at the Right Moment

Jessica and her business partner built Signing Solutions Group into a nationwide notary signing service serving title companies, escrow, and law offices across the real estate space. At the time of sale, they were managing 70 to 80 transactions and appointments at any given time. 

Like so many owners, the decision to sell was personal, and time was of the essence. Jessica was expecting her third child, her business partner had just welcomed her fifth, and both owners were looking for more time with their families. When the opportunity landed in their inbox, they decided to explore it.

"We were entering a new era in our lives... and when an opportunity just randomly landed on our inbox that would give us more time to be with our children and our husbands and our family, we decided to take it."

From First Offer to Closing: How Baton Moved Signing Solutions Group Fast

Neither Jessica nor her partner had been through a business sale before. Baton guided them from valuation through close, and the results outpaced anything they expected.

What happened at every stage

  1. Valuation: Baton built out the story behind the numbers, highlighting revenue, profit, growth, and return on investment in a way that clearly displayed the company's value to prospective buyers.

  2. Buyer Outreach: Rather than a slow trickle of inquiries, Baton generated immediate, high-intent interest. Signing Solutions Group was on the market for about a week and drew roughly ten over-asking offers, filling Jessica's calendar with buyer calls almost immediately.

  3. Offer Selection and Negotiation Support: With multiple competitive offers on the table, Jessica's advisor, Ani, broke down the tradeoffs between deal structures she'd never encountered before, from asset sales to stock sales to seller notes, so she could choose the path that fit her goals.

  4. Diligence and Closing Support: Ani stayed on call throughout the process, walking Jessica through each step with what she described as a white-glove level of guidance.

"We had an amazing advisor assigned with us, Ani, that really held my hand throughout the whole process. I had that man on speed dial, and he was always so quick to answer any of my questions."

The Results

Signing Solutions Group sold on Jessica's terms. Out of the ten-plus offers on the table, she and her partner accepted an all-cash, over-asking offer with no contingencies and a 30-day close.

"It was literally a dream offer... we ended up with this dream all-cash, close-in-thirty-days, over-asking offer that completely exceeded our expectations going in."

Through Baton's outreach, structure, and guidance, Signing Solutions Group:

  • Found the right buyer after just two week on market 

  • Received approximately 10 over-asking offers 

  • Closed all-cash in less than 30 days with no contingencies

What's Next for Jessica?

With the sale behind her and a third baby on the way, Jessica has stepped fully into life as a stay-at-home mom, focused on her family without the weight of running a business.

"Baton has really placed me in a space where I can just focus on where I'm kind of at in my life... I feel if this random email from Baton never landed in our inbox... I would still be eight months working and pregnant and not really being able to enjoy this kind of time in my life."

Advice and Lessons for Future Sellers

  1. Selling a company can be easier than expected. "People always assume that selling a company is harder than selling real estate, but it actually was way easier with Baton."

  2. Let the numbers tell the story. "When you're selling a successful business, buyers are really focused on the numbers, the revenue, the profit, the growth, and the return on investment," and having a partner who can present that clearly makes all the difference.

  3. Don't be afraid of an unexpected opportunity. "If there's any other small business owners that are looking into Baton, I would highly recommend working with them. The white-glove experience throughout the whole entire process was so great."

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